Photo archive: POLAGRA 2024

This is a unique opportunity to explore the latest trends, strategies, and innovations shaping the "private label" market. Experts from across Europe will share market insights, inspiring case studies, and tips on how to effectively build relationships between producers and retailers.

The fair serves as the ideal platform for direct meetings with representatives of key retail networks from across Europe. Participation in the event facilitates expansion into new markets, increases brand visibility, and helps secure new business partners, both from Poland and abroad.

Marca Poland is a space where private label manufacturers and retailers can build long-term business relationships and introduce the latest trends to the market. It is also a great opportunity to discover the current product offerings and meet with buyers and category managers from major retail chains.

Marca Poland is a joint venture between BolognaFiere, the organizer of the Marca by BolognaFiere private label fair, and Grupa MTP.

MARCA by BolognaFiere is a globally recognized event dedicated to private labels. The fair is organized by BolognaFiere, one of the leading exhibition operators, in collaboration with ADM – the Modern Distribution Association.

In 2024, the 20th edition of Marca attracted over 20,000 participants, 1,100 exhibitors, including 22 retail chains. The exhibition covered 7 halls, totaling 26,000 m². More than 250 buyers from 30 countries attended the event.