MARCA Poland Trade Fair represents a unique opportunity to showcase Polish products on the international stage. Modeled after the highly successful Marca by BolognaFiere trade fair, which has been thriving in Italy for over 20 years, the event in Poland aims to bring together leading food and non-food producers with retail chains from across Europe, fostering lasting business relationships in the private label sector.

High Attendance and International Reach

At MARCA Poland 2025, we expect 200 exhibitors from both Poland and abroad, including Italy, Spain, Germany, and other countries. A key feature of the event is the Hosted Buyers program, which will bring 250 international buyers from major retail chains, such as those from Italy and other European countries, to Poznań. The total number of visitors is estimated at 4,000 professional attendees.

MARCA Poland is also an excellent educational platform. Participants will have the opportunity to learn about the latest trends and solutions in private labels and to engage in direct discussions with buyers and category managers from international retail chains.

Importance for Poland and the Region

The growing private label market in Poland is becoming increasingly attractive – by 2025, private labels are expected to account for 25% of fast-moving consumer goods spending. MARCA Poland will allow Polish producers to effectively showcase their products on the international stage, supporting their growth and expansion of product ranges.

About the Organizers

The event is organized by two leading exhibition groups. BolognaFiere is a renowned trade fair organizer, successfully managing the Marca project in Italy and 12 other countries. Grupa MTP is a leader in event organization in Poland, with over 100 years of experience connecting people from around the world.

Location and Space

The event will be held at Poznań Congress Center, offering more than 10,000 m² of exhibition space, including VIP areas and modern spaces designed for prestigious events.

A Unique Communication Platform

MARCA Poland is a new platform for exchanging knowledge and experiences for both retailers and producers, enabling the implementation of the latest market trends. Meetings with international partners are aimed at building lasting business relationships and supporting the development of private labels.

MARCA Poland Trade Fair February 19-20, 2025
Poznań Congress Center - Poznań International Fair