First Edition of MARCA Poland

On April 2-3, 2025, the first edition of the MARCA Poland trade fair will take place at the MTP Poznań EXPO. This international event is dedicated to private labels and is organized by BolognaFiere and Grupa MTP.

MARCA Poland provides a unique opportunity to showcase Polish products on the international stage. Modeled after the highly successful Marca by BolognaFiere, which has been thriving in Italy for over 20 years, this Polish edition aims to connect top food and non-food manufacturers with retail chains from across Europe, fostering long-term business relationships in the private label sector.

High Attendance and International Reach

MARCA Poland 2025 is expected to attract 200 exhibitors from Poland and abroad, including participants from Italy, Spain, Germany, and other countries. A key highlight of the event is the Hosted Buyers Program, which will bring 250 international buyers from major retail chains across Europe to Poznań. We anticipate that MARCA Poland 2025 will welcome 4,000 industry professionals.

Beyond networking and business opportunities, MARCA Poland serves as an excellent educational platform. Attendees will gain insights into the latest trends and innovations in private labels while engaging in direct discussions with buyers and category managers from leading international retail chains.

Significance for Poland and the Region

The growing private label market in Poland is becoming increasingly attractive, with private labels projected to account for 25% of fast-moving consumer goods (FMCG) spending in 2025. MARCA Poland will help Polish manufacturers effectively present their products on the international stage, supporting their expansion and product diversification.

The event is organized by two leading exhibition groups. BolognaFiere is a renowned trade fair organizer with a successful track record of hosting Marca in Italy and 12 other countries. Grupa MTP is Poland’s leading event organizer, with over 100 years of experience in connecting people from around the world.

A Unique Communication Platform

MARCA Poland is a new platform for knowledge-sharing and experience exchange between retailers and manufacturers, enabling the implementation of the latest market trends. Meetings with international partners will focus on fostering long-term business relationships and supporting the growth of private labels.